The reason you’ve been so uncomfortable with sales is because every time you go to sell your service, you picture that gross, aggressive, pushy, and annoying used car salesman who is trying to convince you to buy that hot mess on the side of the lot.
Sales has nothing to do with convincing anyone of anything. So stop trying to convince people to buy from you.
What you need to realize, internalize, and understand in every corner of your brain is that selling has EVERYTHING to do with:
Building relationships with humans.
Educating those humans about your service.
Figuring out together if your service helps solve their problem.
That’s it. That is the magic behind selling. Online, offline, everywhere. Period.
All of the likes, shares, followers, comments, subscribers, and ad traffic DON’T MEAN SHIT if you cannot build a relationship with the human beings on the other side of your computer, get them on the phone with you, and figure out if you can solve their problem.